Becoming wealthy in 2025 has become easier, especially with so many different, novel approaches when compared to traditional ones. These days, you can become a millionaire from crypto, creating an online store, or even from trading. But what do people buy with their money when they reach such a level? They need wealth management services, of course.
But at the same time, rich people want to have a luxury lifestyle. They immediately start trying to figure out what do rich people invest in, and they start purchasing all kinds of things. These can range from designer fashion to wealth management, a smart luxury home to novel things like the limited edition supercars, antiques, or they go for ultra-luxury travel via a superyacht charter.
What makes the luxury lifestyle of rich people in 2025?
It all starts with sustainable luxury and refined living. If you want to have a high-quality lifestyle, it’s very important to have it fully personalized and diversified based on your requirements. Additionally, if you check how rich people live, many of them tend to stick to a basic lifestyle while focusing on their work and investments.
However, they do start to focus more on digital luxury. Using AI for assistance, opting for virtual fashion services, and investing in NFTs or crypto is more common these days, as rich people started seeing their benefits. However, they still engage in private island tourism, having a top-tier lifestyle and upper-class living. It’s a great opportunity for them to instill a great focus on growth while even buying stuff like high-end accessories recommendations. You can see there are many lifestyle trends 2025 that rich people follow, but they do focus more on borderless living and health optimization as well.
Private Mobility: Supercars, Private Jets & Yachts of the Elite
Mobility is crucial for rich people. Private jet travel is especially important, as they constantly want to reach any city in the world quickly and without any concerns. You also have global residency planning ultra-luxury travel solutions readily available.
Top private jets of 2025
Private jets offer a great way to perform wealth management and can help you save money. Some of the top private jets you can get right now are the Dassault Falcon 10X, but also the Gulfstream G650ER, Bombardier Global 8000, Cessna Citation Ascend, and others.
Superyacht trends
Having a superyacht in 2025 can help you roam the oceans and seas without any problems. Some of the current trends include the addition of green tech, helipads, and even underwater lounges. Other rich people tend to invest in smart tech, timeless interiors, and even additions like a submersible that helps you go underwater. Of course, they also focus on adding immersive entertainment on board.
Electric versus gas-powered luxury vehicles
It always depends on your expectations and requirements. Many billionaires prefer electric vehicles because they offer private custom travel and are sustainable. However, there are still plenty of billionaires that invest in hypercars like Genesis GMR-001, Ferrary F80, Red Bull RB17 and many others.
Smart Mansions & Global Property Hotspots
Top cities for luxury real estate investment in 2025
What are the top cities for real estate investment? Dubai continues to see a huge increase in prices, which makes it great for investing. Major cities in Florida, such as Miami or Palm Beach, are also a great investment. Then, we also have Montenegro, Lisbon, Singapore, and many others. Here, you can find amazing properties at good prices that can be a solid luxury real estate investment opportunity.
Must-have features in smart homes
Once you invest in such a property, you want to have crucial smart home features. AI automation is important, along with climate optimization and biometric access. Universal connectivity, robotic cleaning, smart lighting, and energy management systems will be good as well.
Building wealth through real estate
When you are wondering what kind of houses do rich people live in, you’ll notice they live in smaller properties. Instead of having lavish properties, they choose to invest in real estate. And that alone can prove to be incredibly fruitful. They buy properties, repair them a bit, or add improvements, especially penthouses and waterfront homes. And they build legacy estates that are sold for a lot of money. Of course, they can also rent the properties in the meantime to generate some cashflow here as well. All of that adds up to deliver exceptional results, especially in the long term.
Ultra-Luxury Travel: Experiential Escapes for the 1%
The 1% enjoy having amazing parties, and they want to explore the different places in the world at their own pace. They want to focus on ultra-luxury travel and sustainable luxury brands. Yet at the same time, they focus on private custom travel, while using luxury travel recommendations.
Where do rich people travel?
A lot of the time, they want to focus on privacy. So, the most worthwhile luxury travel destinations for them are things like Arctic cruises, space travel, private islands, remote locations that are very difficult to access, and so on. That’s where rich people enjoy their top-tier lifestyle, away from prying eyes.
Using concierge services
Concierge services offer custom travel services and they engage in all kinds of luxury solutions for you. The most important thing here is that you get to focus on enjoying your time, and someone else will find and book the hottest travel destinations 2025 for you. Plus, the entire experience will be all about luxury and enjoying your time in a way that’s rewarding and fun as well. Top companies that offer concierge services include John Paul Group, Knightsbridge Circle, NCG Experience, Bespoke Life, Quintessentially, and many others.
Top-tier travel gear
When you want to travel in style, it’s very important to invest in high-quality equipment. That means you always want to invest in things like wearable tech, designer luggage, luxury travel cameras, a travel backpack, along a vast array of items that you may need. Even noise-canceling headphones can be ideal.
How do the wealthy vacation in a hyper-connected world?
Yes, today’s world is hyper-connected, and that’s why it’s extremely important to step away from that. Private island tourism is booming for the 1% because it offers privacy. That’s why many luxury travel recommendations for couples focus on exclusive places that are very hard to reach.
Fashion & Personal Branding in the Age of Hyper-Curation
Billionaires usually stand in a different situation when it comes to luxury fashion and branding. They focus either on not caring too much about fashion or they enjoy wearing a plethora of different brands.
2025’s most coveted luxury brands
Some very popular and well-known luxury brands continue to stand out. Hermes and Chanel are prime examples, but we also have Tom Ford, Dior, and Louis Vuitton, along with Gucci and Prada or Balenciaga. These are some of the major luxury brand recommendations and the answer to what do rich people wear. It’s usually one of these brands if they are into fashion.
One thing to note about luxury fashion is that most brands tend to offer a personalized shopping experience. They focus on offering private fashion consultants and fully customizing the experience of rich clients. That’s why it’s actually very common to see digital options for fashion houses, metaverse wearables, but also virtual shopping where you can see yourself wearing an item virtually. That way, you can figure out if it’s a good fit or not.
Additionally, outside of the rich people’s favorite bags from popular brands, they also focus on fashion as an investment. A lot of the time, jewelry and watches can be great investments, because they have an increase in prices, and that only gets better than expected. You can invest $100k in jewelry or watches and earn double or triple that in just a year or two. It’s certainly a great investment, but it does require planning and marketing study. However, once you see what luxury brands are trending this year and the high-end accessories recommendations, it becomes easier to buy the right option!
Strategic Wealth: Asset Allocation & Global Lifestyle Planning
When you want to have refined living, you do need to invest your money wisely. Even billionaires who already have a lot of money want to safeguard their future by investing. That’s why there’s a need to figure out where you can invest. Some focus on finding rich people’s home-buying guide. Others are more about smart home recommendations, cryptocurrency, and other types of investments.
Top-tier investment migration programs
A lot of wealthy people focus on investing in countries that offer great financial benefits. Malta is a prime example, but also Dominica, St Kitts, UAE and Portugal. When it comes to residence by investment, Italy and Greece join Portugal as well.
Real assets vs. digital assets: what the elite are investing in?
What we all notice about the elite is they always focus on generational wealth. They want to make sure that the assets they invest in will provide a profit, either for them or the generations to come. That’s why a lot of wealthy people invest in gold because it’s proven to go up. The same thing is valid when it comes to stocks. And not only that, real estate is a solid investment.
However, more and more of the 1% are investing in cryptocurrency, especially Bitcoin, because it’s also proven to go up significantly over the past few years. A blend of digital and physical, real assets is the ideal option if you want to generate good wealth in the long term.
Also, wealthy people create family offices and even talk with investment firms for wealth planning. All of that allows them to generate a lot of growth, focus on their own workflows and workloads while still conveying an exceptional result and return on investment.
Alternative investments
What’s great to note about wealthy people is that they focus on collecting items as well, as those can also provide a great ROI. We mentioned earlier things like watches, but art and collectibles can also hold their value. That’s especially true if they are very rare, something you have to think about here.
Building a 360-degree Luxury Ecosystem
When you have a lot of money, the idea of establishing a luxury ecosystem sounds great. Sure, you want to know how to live a wealthy life, yet at the same time, you also want to focus on building wealth. And, of course, there are many ways to spend your money as you create a luxury ecosystem around you.
Using lifestyle management services
These days, the 1% tries to acquire exclusive services, and that’s what luxury concierge agencies are focused on. These lifestyle management services are designed to help you access what you want whenever you want. They are focused on helping wealthy people with finding the right solutions and ensuring they access them as quickly as possible.
Exclusive memberships
As soon as you become a billionaire and millionaire, the thing is, you always want to focus on exclusive memberships. You can get into VIP dining circles, private clubs, golf resorts, and so on. Not only will these things allow you to focus on exclusivity and showing off your personal brand, but they are also great at helping you make new connections. And it’s stuff like that which will help more than expected as you try to improve your circle and boost growth in your industry.
Curating your personal brand as a luxury lifestyle icon
If you want to curate your brand while posing as a lifestyle icon, there are a few things you want to do:
- Try to align with a purpose and not just prestige.
- Do whatever you can to enter elite circles, create meaningful relationships, and join the elite on vacations.
- Associate with rare goods and cult brands, as it will help you refine your growth!
- Curate your persona both digitally and in person. Make sure that you define your signature aesthetic, too, as that’s just as important.
Conclusion
Having a luxury lifestyle as a high-net-worth individual is extremely important. Not only does it define your persona, but it also helps you enter circles that are closely safeguarded and hard to access. Plus, when you are very wealthy, you can also start enjoying a top-tier style, hire people to take care of your upper-class living aspects, while you focus on more wealth generation.